While gamers and streamers alike have been expecting to hear the news that Twitch had been purchased, it came as a surprise that the purchaser was Amazon. Twitch had been in talks with Google until recently, when it’s presumed that Google backed out due to the competition between Twitch and YouTube. Once Google had stepped back, Amazon stepped in. Amazon has been trying to get a hold of the gamer market for a while (see the gaming features of the new Fire TV), so they made the strategic decision to purchase Twitch for $970 million.
While the acquisition holds a lot of potential, it’s really too soon to tell how the sale will lay out. What do you hope that Amazon will bring to Twitch? What makes your nervous about the change in ownership? Sound off in the comments!
Update: Twitch.tv was the victim of a DDoS attack only a few hours after the Amazon purchase was announced. It is widely believed that the culprit was Lizard Squad. Although the attack occurred around the time of the announcment, it is unclear whether or not it was a motivating factor as Lizard Squad also took down League of Legends and Battle.net.